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How to Do Unit Pricing and Nail It

If you’re anything like me, certain things were pretty scary when I was younger.  Standard issue track and swim suits in high school (designed to not be revealing but were *always* too small), mystery meat Wednesdays in the cafeteria, Home Economics, Algebra, etc.  I still get shivers when recalling these.  So what could be worse?

Monsters, of course!  How about unruly, mutant beasts that lurk, drooling at us from store shelves, haunting our Dealicacy dreams and literally engulfing each of our avoidances listed above?  As you probably guessed from the title, the evil we speak of is “Unit Pricing”, where the devil is indeed in the details…

Worse, in order to get those details we must first engage in multi-step formulas that seem only to yield recommendations for generics and stripped-down versions of our favorite things.  And if you’re not so lucky as to find a clear path to savings – a witches brew of sizes, quantities, units that don’t fit or escape direct comparison bubbles over.  Kind of takes the wonder out of why people purchase based simply on pretty packaging, doesn’t it?

What we need is a way to simplify and maximize our shot at determining the best purchase option.  How do we tame this beast?

Phone-App

This Little-Used FREE APP Can Save You Money

Hint #1: Most cell phones manufactured in the last 10 years support it…

Hint #2: No phone upgrade is required (software or hardware)…

Hint #3: It’s FREE and doesn’t even require downloading…

Bonus Hint: It’s not your phone’s alarm clock!  That helps with time (not money, arguably), plus we’d have to rule it out due to iPhone 4 seeming to not support its alarm app!

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Your Grocery Store Pays My Student Loans

Student loans are awesome – until you have to repay them.  Depending on your consolidation status, you can even be responsible for continuing to make payments should you meet an untimely demise.  Perhaps worse, alma maters continue to hit you up for money after you graduate even though you are still trying to pay for time served!

Wouldn’t it be nice if people – instead of calling you to request donations for their cause – would detail how they were going to grant you money?  You’re in luck, as today we are uncovering how to “sucker” the corporate world into helping you and your family out when it comes to college expenses.  And I’m not talking about applying for scholarships…

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How Fat is Your Wallet?

I can pretty much guarantee that the last “deal” you found could have been better.  Unless you’ve been following this blog for some time now, you likely only stumbled upon a simple retail promotion.  You see, many stores loosely practice a concept referred to as “keystoning“, where the cost of any sale prices, discounts, coupon codes, or free shipping are already built in.

Don’t worry though, you are in the right place to learn how ratchet up your next deal.  In fact, this post might just blow your mind – and it’s only one of the paths to “Dealicacy”…

Rebate Breakage

Retail Strategy Secret #20: Rebates

Welcome to the twentieth post in our series of “Retail Strategy Secrets”!  Here you will learn the angles, approaches, and tactics retailers are using every day to try and separate you from your hard-earned cash.  Understanding these unlocks the door to spotting great deals, and you never want to pass up a Dealicacy…

Rebates

Rebates are a marketing tool that offers consumers a discount after they purchase a product at a higher price. Although instant rebates (those credited at time of purchase) are available at some retailers, perhaps the most familiar are mail-in rebates. These require the consumer to provide proof of purchase and then be patient for a length of time prior to receiving return of the rebated funds.

Proving a purchase requires the buyer to provide any, all, or in addition to the following: a upc/bar code, serial number of the product (if available), and the original register receipt provided at the time of purchase – none of which is returnable. Customer contact information is also requested.

So why is so much information necessary to complete a rebate? Isn’t it your money? Yes, it is but you’re not going to get it without going through all of the formalities. There are a few factors at work here…

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Retail Strategy Secret #19: Basket Pricing

Welcome to the nineteenth post in our series of “Retail Strategy Secrets”!  Here you will learn the angles, approaches, and tactics retailers are using every day to try and separate you from your hard-earned cash.  Understanding these unlocks the door to spotting great deals, and you never want to pass up a Dealicacy…

Basket Pricing

If you have ever walked out of a store having purchased more than one item you have likely experienced, contributed, or fallen prey to the “basket pricing” strategy in some way. There are many angles from which retailers approach this, but most ultimately seek to capitalize on pattern behavior and mass-consumer tendencies.

As we talk about a few examples of basket pricing in today’s article, please keep in mind this is not meant to be an exhaustive list. In fact, feel free to offer up more examples to everyone reading by adding a comment below!
A few of the wide array of basket pricing strategies include:

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Retail Strategy Secret #18: Loss Leaders

Welcome to the eighteenth post in our series of “Retail Strategy Secrets”!  Here you will learn the angles, approaches, and tactics retailers are using every day to try and separate you from your hard-earned cash.  Understanding these unlocks the door to spotting great deals, and you never want to pass up a Dealicacy…

Loss Leaders

On occasion retailers may select a specific item (or items) to sell at a loss. Then in what seems a move contrary to the very nature of running a business – making a profit – they then proceed to promote the heck out of the negative margin item.  This approach is referred to as using a “loss leader” strategy.  Contrary to how it sounds, it can pay off handily for the retailer when well executed.

The term’s origin can be explained by looking at each word individually… 

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Retail Strategy Secret #17: Pricing Below Competition

Welcome to the seventeenth post in our series of “Retail Strategy Secrets”!  Here you will learn the angles, approaches, and tactics retailers are using every day to try and separate you from your hard-earned cash.  Understanding these unlocks the door to spotting great deals, and you never want to pass up a Dealicacy…

Pricing Below Competition

Pricing below competition (PBC) simply refers to the strategy of pricing products lower than those of one or more competitors. This strategy is enhanced if the retailer is positioned well to negotiate the best prices, has a low cost structure (or can reduce it), and/or has a sound marketing strategy with a clear goal.  Often, the goal of this practice is to simply outsell the competition for a key product or drive time.  At the other end of the spectrum, however, it can be employed as a means of…

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Retail Strategy Secret #16: Multiple Pricing

Welcome to the sixteenth post in our series of “Retail Strategy Secrets”!  Here you will learn the angles, approaches, and tactics retailers are using every day to try and separate you from your hard-earned cash.  Understanding these unlocks the door to spotting great deals, and you never want to pass up a Dealicacy…

Multiple Pricing

This method involves selling multiple like (or similarly themed) products for one overall price. Multiple pricing can be enabled through coupons, rebates, seasonal prices, and many other types of promotional markdowns – but you need not look any further than…

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Retail Strategy Secret #15: Keystone Pricing

Welcome to the fifteenth post in our series of “Retail Strategy Secrets”!  Here you will learn the angles, approaches, and tactics retailers are using every day to try and separate you from your hard-earned cash.  Understanding these unlocks the door to spotting great deals, and you never want to pass up a Dealicacy…

Keystone pricing

This is the act of taking the cost of an item being purchased from a vendor and doubling, tripling, etc. it to achieve an actual or suggested price for resale.  Once the rule for how to price at retail, pure “Keystoning” has more or less fallen out of favor in recent years. These days, it seems to have “mutated” into a fresh new form…